The word ‘Uks’ is an Urdu term meaning ‘reflection’. At Uks, the team of professional media persons and research staff aims to promote the reflection of a neutral, balanced and unbiased approach to women and women’s issues within, and through the media. The Center has already won the support of many journalists, human rights and women’s rights activists, academics and other like-minded groups.
Since its inception in 1997, Uks has monitored media, conducted research on emerging trends, particularly regarding gender and women development, and undertaken trainings and workshops to raise awareness about crucial issues amongst media.
Uks views the mass media as an exceedingly important part of our day-to-day living, reflecting and, to a large extent, determining our daily life and ideological beliefs. Therefore it aims to utilize, in its entirety, the services of our media to effectively improve the present status of the Pakistani woman and to highlight the importance of her role in national development. Uks, with its team of professional media persons and researchers, aims to look at various aspects of women-media relationship.
- To work towards a more widely accepted understanding of a gender perspective in media.
- Providing training in gender sensitization and awareness of media persons while incorporating their suggestions and feedback to help in our own understanding, awareness and evolution.
- To develop media-related documentation and database covering issues that impact women
- Promoting a neutral, unbiased and balanced attitude towards women in media.
- Radio Project: Initially conceived as a research, resource and publication centre, in 2003 Uks became the first Civil Society Organization in Pakistan with an independent radio production house. The most noteworthy feature of Uks Radio Project is that an all female team of journalists and broadcasters runs it, though male producers are hired on project basis.