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Wikigender > Wikis > #HowICare Campaign June 18-24 2020

#HowICare Campaign June 18-24 2020

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Wikis > #HowICare Campaign June 18-24 2020

The SIGI shows that women undertake 75% of the unpaid care and domestic work worldwide, and more must be done to recognise, redistribute and reduce this time burden on women.

The #HowICare Campaign

Promundo and Oxfam’s #HowICare Campaign is an opportunity for a wide variety of voices to demand, together, a transformation of the gendered dynamics of unpaid care work. In particular, the campaign aims to “aims to shed a light on the realities, difficulties, and disparities of providing care – specifically in caring for children, in order to advocate for additional support for caregivers – including the parents and care workers who are most impacted – during the COVID-19 crisis and beyond.”

The #HowICare campaign is part of a global call for:

  1. Universal access to paid sick and family and medical leave.
  2. 100% paid leave. 
  3. Equal, fully paid, non-transferable parental leave for parents.
  4. Action to ensure childcare infrastructures survive the COVID-19 pandemic.
  5. A challenge to harmful norms and sexist beliefs.
  6. Flexible working hours and conditions.
  7. Social protection programs to support caregivers and recognize care as work.

How to Participate?

When? 18 June – 21 June 2020

Where? On Twitter using the hashtag ‘#HowICare’ and tagging @MenCareGlobal as well as @Promundo_US, @Oxfam, and @OxfamAmerica

How? Messaging guidance available here.

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